Marketing & Comunications

LARM always give extreme care to this aspect of its promotional activity and we pay great attention to maketing & communication so we have a dedicated department for that.

Knowledge of the market

The deep knowledge of the market help the sales improvment and allows LARM to provide manufacturers with its know-how also with regard to product development, launch and communications. LARM is also able to develop and implement customized marketing & communication plans according to the needs of each brand and constantly monitor the positioning and sellout of products in stores.


The large and constant presence of LARM advertising and editorials on the mian Cycling magazines, provides good visibility on the marks and continuous information to the consumer.

A great product, business, brand or service needs a dedicated marketing team behind it.